K Pralines

Client Brief

The client needed a modern e-commerce store that would match the premium character of the brand and allow customers to order pralines online with ease. It was important that the website did not feel like a standard product catalogue, but instead brought the atmosphere of handmade pralines into the digital environment.

A major part of the brief was the custom box configurator. Customers needed to be able to choose a box type and then select individual pralines based on the limited capacity of that box. The system had to keep track of the number of selected pieces while continuously updating the final price based on the specific items chosen.

Our Solution

We designed the e-commerce store to highlight the products themselves, their premium quality, and their handmade character. The structure was built with a focus on simple purchasing, clear categories, and an appealing presentation of the pralines. In addition to the standard sale of individual products, we also created a custom box configurator.

The configurator allows customers to first choose a box and then fill it with specific pralines. This gives customers a similar feeling to selecting pralines in person at the store, but with the convenience of shopping online.

To better understand the product and the sales process, we visited the praline workshop in person and tried the praline-making process ourselves. This allowed us to tailor the e-commerce design to the real customer experience, not just the technical brief.

Project Outcome

The result is an e-commerce store that helps K Pralines sell premium pralines online while also offering customers a more personal way to choose their products through a custom box configurator. The website supports both standard product sales and the creation of tailor-made gift boxes.

After the launch, the e-commerce store started bringing in the first dozens of orders from organic traffic, including Google, Seznam, and Bing. The project therefore works not only as a representative online presentation, but also as a real sales channel connecting a premium product, physical stores, and online shopping.